Status: Contractor, Full-time for 90 days, the possibility to be extended if the right fit.
Pay: Contract and then transitioning to full-time for the right candidate
Reports to: Chief Strategy Officer
The Social Media Manager is responsible for social media campaigns to increase awareness of our clients, and their respective services and solutions. The Social Media Manager will prepare and execute social media marketing campaigns and develop the online image of our clients including but not limited to:
Target social media marketing to drive lead generation
Manage all published content (images, video, written and audio/podcast)
Create a “voice” for clients on social media channels
Develop and expand community and/or influencer outreach
Oversee design and content of social media platforms (Facebook, Instagram, thumbnails, Twitter, LinkedIn, Facebook, etc.)
Design, create and manage promotions and social media ad campaigns
Develop and manage online review channel for building online reviews and reputation; monitor online reviews and respond expediently with client voice in mind
Analyze key metrics and modify strategy as needed
Compile reports for management showing results (ROI)
Monitor trends in social media tools, applications, channels, design, and strategy to remain competitive
Establish effective benchmarks for measuring the impact of social media campaigns.
Analyze, review, and report on the effectiveness of campaigns to maximize results Requirements:
BA in Marketing, Public Relations, Social Media or Digital Marketing preferred
Demonstrated creativity in social media
Demonstrated proficiency in content marketing
Ability to easily transition from the creative side of social marketing to the analytical side
Demonstrates in-depth knowledge and understanding of social media platforms, their respective audiences, and content preferences (Facebook, Twitter, Instagram, YouTube, etc.)
Maintains excellent writing and language skills.
Demonstrates ability to effectively communicate information and ideas in written and video format
Exceeds at building and maintaining client relationships
Practices superior time management.
Makes evident good technical understanding and can pick up new tools quickly
Maintains a working knowledge of principles of SEO including keyword research and Google Analytics
Makes clients happy
Contract and then transitioning to full-time for the right candidate