Who We Are

Compass Integrated Communications launched in 2009 as a full-service marketing communications firm. Since that time, we’ve built an impressive portfolio of clients that deliver some of the most innovative and exciting technologies in the world. Each client has the complete attention of our experienced team. Here is a closer look at our senior-level team members.

Rhianna Daniels Hile

Chief Strategy Officer

For more than 15 years, Rhianna Daniels Hile has served in a number of media and communications roles. In her current role at Compass, she leads the development of strategic marketing communications campaigns for clients. She thrives at developing personal relationships with each client. By building long-term partnerships, Compass has valuable insight into what drives its clients, and the vision behind each client’s unique products and services.


Hile has spent more than 12 years in the media and technology industries. Prior to founding Compass, she was the Editor of Security Director News, and held various editorial and marketing roles with leading publications and media companies. When away from the office, she can be found enjoying the constant sunshine in Florida, rooting for her beloved New England Patriots, traveling with her son and husband, or riding her 7-year-old Dutch Warmblood.

Ashley Richardson

Account Executive

“Overachievement” is not a word in Ashley’s vocabulary. After earning her B.A. in Mass Communications at the University of South Florida, she began her communications career as a full-time PR writer and within five years was running the Project Management and Media Relations departments in her prior position.


She knows performance standards can always be pushed further – and when they are, bigger results abound. From her years of experience, Ashley oversees tactical communications strategies proficiently, hammering in products. Managing client campaigns with messaging that directly and intimately communicates to journalists is her bread and butter.


When she isn’t wheeling and dealing with the media, she’s traveling the world, scoping out the best vegan eats and practicing MMA.

Joshua Herring

Account Executive

With a keen eye for creative messaging, Josh has always been a storyteller. He interned for multiple lifestyle magazines and served as a section editor for a local newspaper prior to obtaining his B.A. in Professional Writing and Communications at Kutztown University. Josh moved on to work as a development editor for academic publications, where he quickly realized a knack for content marketing and PR. He soon led the coordination of all marketing and communications for a startup, focusing on social media strategy, SEO, website development, and marketing content creation.


Through his experience also working in e-commerce merchandising and digital content management for a leading retailer, Josh brings with him an overall diverse background and skills in digital rhetoric and website analytics, trade publishing, journalism, strategizing and delivering creative content, and establishing a client’s distinct voice.


He’s a proud and loving parent—to two mischievous dogs. If he’s not jogging with Buddy and Princess or taking them on hikes, he’s probably working on a new recipe, kayaking with friends, day-tripping to the beach, wide-eyed at a newly recommended TV show, or enjoying laughs and spirits with his family.

Kristina Deterding

Account Executive

Kristina excels in fast-paced, high-stress situations and her work history is just one example. After earning her B.A. in Psychology at the University of Arizona, she spent 6 years working in different capacities in the non profit mental health sector. She left mental health to receive her M.S. in Broadcast and digital journalism from Syracuse University and spent nine years as a news producer for FOX, ABC and CBS stations.


She knows that you need to have a plan “A,” “B,” and one just in case you have to throw everything out of the window because you always have to be ready and able to adapt to anything. Her specialties are conflict resolution, media strategy, crisis communications and story pitches.


Kristina is a firm believer in learning something new every day. She is a proud dog mom to two puppy mill rescues. When she is not critiquing the news, she is traveling back to Arizona to visit family and friends, spending as much time outdoors as she can and trying out new breweries and restaurants across the Tampa Bay area.